Camry Print Ad

Nasser Pharma Activation

Last Minute Inventory poster

Last Minute Inventory (LMI) was a website developed by Dentsu during the 2009 recession to act as an intermediary between media and ad agencies. The website was a platform for both the agencies and media houses to buy and sell media space at a favourable price, at the last minute.

HVN Jewellery Print Ad

Corolla Altis Concept Board

Aircraft - Acer

The film opens inside the business class of an aircraft. All passengers seem to be business executives or hi-profile professionals.

Two of them, perfectly dressed, play with marbles on the food tray before them.

Another passenger winds his toy car and moves it over the hand-rest and from there, on to the floor.

Another guy is aiming his catapult on the passenger sitting on the opposite side. We can see people behind him too engaged in mindless activities like flying paper planes.

As camera pans we see a woman sitting beside the man with the catapult, smiling at him. Woman nods her head and continue working on her Acer Timeline notebook. She sends a mail.

Woman (smiling): If your notebook doesn’t stay on, what else would you do on a long journey?


Cut to product window

VO: Introducing Acer Aspire Timeline with 8+ hours of battery life.


Cut to the plane

Another business executive is playing hide and seek. He keeps his face against the door of the loo. He counts like a kid and calls out his playmate’s name

Executive: …8, 9, 10! Shekarrrrr…..

Cut to Acer and Intel logos

Chase - Panasonic

VIRAL SCRIPT

(The entire spot is treated as a spoof on the clichéd Bollywood drama)

The film opens on a busy Indian street.

A cop who looks like one right out of a Bollywood movie is searching for a local goon. He reaches an area flooded with Muslim women covered themselves in purdah.

As he turns back, he notices a pair of stubborn feet among them.

The cop daringly reaches out, raises the purdah and realizes it’s the criminal he had been searching for.

The criminal starts running, being chased by the cop, through the hustle and bustle of the road, crossing traffic islands, and stopping vehicles on the road.

The cop takes out his pistol.

The criminal pulls out someone from a car parked nearby, and gets hold of the steering.

On the rear view mirror, the criminal sees a police car arriving for the cop’s help.

The criminal whistles, waving his hand at the cop, as if inviting the cop to join him.

Happily, the cop steps into the criminal’s car.

They travel together, both keeping mum.

Soon the road reaches a dead end.

The criminal stops the car, gets out, and starts running again.

The cop chases him.

Super: Whatever it takes to save the world (dissolves to) Neighborhood Car Pool logo.

Fades

Super: A Panasonic (logo) initiative.
Tagline appears: Ideas for life

Civilized Beast- Toyota

The film opens on shots of Toyota Fortuner showing off the beast in its genes. An exciting music serves the background. Dashing through woods, crossing unkind rivers it moves on to filthy harsh rural roads.

Each shot reveals its seductive curves.

Finally, covered in mud, it hits a city road.

Cut to an elegantly dressed woman walking by the side of a pothole filled with muddy water.

Seeing Fortuner arriving with a roar, she frowns and covers herself with the shopping bags she was carrying.

To her surprise, Fortuner makes a sudden halt right in front of the pothole. The music stops.

Close up shot of the SUV’s wheels moving gently through the pothole without splashing a bit of water.

The next moment it dashes forward again and the music restarts.

On the rear view mirror we see the girl smiling at Fortuner.

Super: Good breeding shows.

Cut to Fortuner logo.

Cut to super + logo: From Toyota

Fight - Acer