Friday, October 7, 2011

Aircraft - Acer

The film opens inside the business class of an aircraft. All passengers seem to be business executives or hi-profile professionals.

Two of them, perfectly dressed, play with marbles on the food tray before them.

Another passenger winds his toy car and moves it over the hand-rest and from there, on to the floor.

Another guy is aiming his catapult on the passenger sitting on the opposite side. We can see people behind him too engaged in mindless activities like flying paper planes.

As camera pans we see a woman sitting beside the man with the catapult, smiling at him. Woman nods her head and continue working on her Acer Timeline notebook. She sends a mail.

Woman (smiling): If your notebook doesn’t stay on, what else would you do on a long journey?


Cut to product window

VO: Introducing Acer Aspire Timeline with 8+ hours of battery life.


Cut to the plane

Another business executive is playing hide and seek. He keeps his face against the door of the loo. He counts like a kid and calls out his playmate’s name

Executive: …8, 9, 10! Shekarrrrr…..

Cut to Acer and Intel logos

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